Hoadley Brothers Join Kent To Ghent Ride

2016-05-04 00:00:00

Brothers Oliver and Ben Hoadley are both taking to their saddles for the forthcoming Kent to Ghent charity cycle ride departing from the Southern Municipal Exhibition (SME) on Thursday 12 May.

The brothers are representing their respective companies at the show before joining over 40 other figures from the waste management sector and cycling over 200 miles to Ghent in Belgium.

Oliver who works for vehicle safety technology company Innovative Safety Systems Ltd (ISS) is raising money for East Anglian Air Ambulance: “We’re doing it to raise as much money for charity as we can and it should be good fun but we’re typical brothers so there will no doubt be an element of competition!”

The East Anglian Air Ambulance service started out in 2000 and since then has attended 16,000 lifesaving missions.  To make a donation visit Oliver’s Just Giving page

Ben Hoadley, a Sales Manager for Dennis Eagle, is fundraising for Bowel Cancer UK: ”Bowel Cancer can affect any of us at anytime and the effects can be devastating. I’m hoping to raise £1000.”

To make a donation visit Ben’s Just Giving page at

There are 9 support teams this year helping to raise money and assisting the riders during the ride. Both the support teams and the riders are responsible for their own expenses and all donations will go straight to the Charities.

Epic Media, Vehicle Weighing Solutions (VWS), Dennis Eagle and Riney are sponsoring the ‘tour shirts’. CMS Supatrak, Scarab Sweepers, Simply Waste, VWS and Collett Transport Services (CTS) are also providing support.

Last year’s event raised over £25k overall and this year’s target is £20k. 

Follow the riders on their epic journey at with live video footage and tracking.